KULYSOVA
consulting

Positioning brands of companies, products and services.
Hello!
My name is Anna Kulysova and I'm working in communications for more than 10 years.
I have an expertise in consulting in the area of creating positioning of companies and products/services.

All projects are made by me or by the gather-for-special-project team. All together we analyze, make brainstorms, think and search for the most effective solution.
That is why I'm calling myself as a producer/strategist.

Based in Moscow, working all around the world.
Hello!
My name is Anna Kulysova and I'm working in communications for more than 10 years.
I have an expertise in consulting in the area of creating positioning of companies and products/services.

All projects are made by me or by the gather-for-special-project team. All together we analyze, make brainstorms, think and search for the most effective solution.
That is why I'm calling myself as a producer/strategist.

Based in Moscow, working all around the world.

My principles

Time is the most precious thing which we have. That is why strong time management and clear agreements of what and when will be sent to the client is my mandatory suggestion for each project.

My principles
Working only with global brands is not so interesting for me because usually they need communication platforms creation instead of brand platforms. That's why start-ups and middle business projects, everybody who are ready for changing are the most welcome!
CORPORATE BRANDING
For whom
For whom
  • Agencies and companies owners
  • HR specialists
  • PR and marketing specialists
Who is on board
Who is on board
  • Analytics
  • Strategist
Optional:

  • HR
  • Psychologist
  • Designer
  • Creator
What we are doing
What we are doing
  • Make company's audit, research of target audiences, competitors, HR and market trends. Give reco for improvement. Formulate EVP for HR brand.
  • Formulate hypotheses of positioning.
  • Create brand book with all attributes, character, values, tone of voice and platfrom.
  • Help to create new portfolio/showreel of the company.
Clients
Clients
  • Departament New&Wow agency
  • NewBizAgency
  • Charsky Studio
  • Dixi Pro
  • Hello Computer
  • LarniLane
  • Night street agency
  • architectural studio of Dmitry Davydov
POSITIONING OF PRODUCTS/SERVICES
For whom
For whom
  • Start-ups owners
  • Brands owners, who need to relaunch or make rebranding or promotion their products/services
  • Agencies which don't have strategist in their team
Who is on board
Who is on board
  • Analytics
  • Strategist
  • Copywriter
  • Designer
  • PR/SMM specialist
What we are doing
What we are doing
  • Making audit of market, competitors, target audiences, study the features of the product. Formulate territories of positioning.
  • Create brand book with all attributes, character, tone of voice and brand platform.
  • Create communication platform.
Categories
Categories
  • Wellness and beauty (Ollin Professional, LaRuna, Adele en Provence)
  • Sport clubs (boxing club M-profil)
  • Lawyer services (Bartolius)
  • Barbershops (Medved')
  • Pizzerias (Ollin club)
  • Genetic tests (Genotek)
  • Unusual presents (Candyam)
  • Sweet decoration (Forno Bono) and much more
My principles
I'm not doing a lot of projects at one time because it's transform work into conveyor. I call my approach as a capsule and it's the guarantee of deep involvement and engagement.


CLIENTS` FEEDBACK
My principles

We make deep researching, use different tools, involve client in our common job and suggest few variants of decisions in our small company. Also we treat with care to realization and empathize to results which we have.
We all are one join team during the project.
REASONS OF TRUST
EXPERIENCE
12 years in industry, 8 agencies as employers, more than100 clients.
KNOWLEDGE
3 diplomas, ~ certificates from workshops and intensive business and strategy trainings
MOBILITY
We are not tied to any office or even city, are ready to work with any region and market in Russia and abroad. We worked in Moscow, Saint-Pete, Stavropol; Kazakhstan; New York, London and Paris.
TEAM
Best creators, analytics, PR specialists with huge experience and knowledge from best ads schools and Universities.
APPROACH
I like clarity, thoroughness, work with clever professionals and suggest business effective solutions.

MULTI-TASKING
We have a core expertise on positioning but can realize all part of communication circle.
My principles

Finally I always want to stay a worldwide researcher for whom distance, another countries, languages and cultures are not barriers but just a circumstances which makes tasks a little bit harder. But it's soo much more interesting, isn't it?


EDUCATION AND EXPERIENCE
1
Education
Graduate of St.Pete State Polytechnic University (2008, 2011) - BA in advertising, MA in international affairs.
Graduate of best ads school in Russia Wordshop (2015) on strategy field.
Studying on miniMBA in Open european academy of economis and law (Prague) on the field of faciltation, moderation and strategic communications at the moment.
2
Working experience
In the different years was working in: Depot WPF, Brandson|Total identity, BBDO, Dentsu Aegis, Publicis Media, СТС Медиа, Departament and others.
Clients: Coca-Cola, Samsung, Adidas, KFC, Beeline, Yota, Bacardi, MasterCard, Lamoda, S7 and others.



3
Career and skills
Started from the project manager and new business manager to brand director and strategist.
Strong management and business school, deep knowledge of ads market in Russia and abroad.
On February 2019 the new Youtube channel made by Anna was launched by the name - Ads & the city.
The main plot is to take interview with the Russian speaking professionals from advertising and marketing who emigrate to another countries and cities and work abroad. Anna is trying to find out the background of her heroes, what kind of difficulties did they have, to know better the difference between work approaches and mentalities and some city features.

Each series consist of few episodes from different cities. The first one were made in London and Paris, the nearest series will be shot in Germany at the end of March.


#1 Masha Ugrozova | intra-company transfer from Starcom/Publicis Moscow to London's office

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CONTACTS
Anna Kulysova
communications consultant
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